Target audience

Every blog/marketing page says that this is one of the first steps: Identify your audience. I just haven't found many that cover when you have more than one. My family are "Interdenominational, multi-dimensional tent-maker missionaries." As tent-making oversea missionaries, this isn't quite such a simple question. There are three different areas, each with different groups.

1. The people I minister to on the field
1. Our English students; they provide the money that covers base-operating expenses, a large part of our social-interaction, valuable connections, the possible base for future expansion of the area's infrastructure, AND an opportunity to minister.
2. Besides that, there are also the general citizens of the area, whom I visit door-to-door sporadically to check on.
3. There are also the children we reach for Christmas.
4. In my father's case, there are also the pastors, evangelists and church leaders, as well as the individuals, whom he works with to distribute the evangelism, discipleship and kids' ministry materials that we have.
5. In my church's case, the emphasis is on teens.
6. In my father's church's case, the emphasis is on worship; those who practice, those who play, those who sing, and drawing people in to listen.
2. The people we answer to, that support us.
1. Primarily, my parents' friends and those of their age.
2. Obviously, we will eventually have to spread to include those of my age. These are actually some of the hardest for me to really feel like I'm relating to, in my personal case. I grew up slightly out of step with them, and nearly 20 years overseas has only exacerbated the issue. Plus, many of them have children now, while I'm heading towards being a spinster. So I have to figure out how to reach them, on top of everything.
3. Additionally, the teens of the age that head out on short-term missions trips and might someday also decide to follow the same path.
3. And, now, the audience for this blog.
1. The marketing experts that I'm studying, who might check on how I'm doing.
2. Other missionaries, who might be trying to sort out how to do the same things.
3. Marketers, who simply want to know whether I've found something that works, that might be able to be stretched to apply to their situation.
4. Family and friends that might read the blog just for the sake of knowing what I'm writing.

So, next week I'll post about my analysis of what their "pain points" are, based on last week's research.

Since you are part of my audience, feel free to let me know if I incorrectly misinterpreted you.

How about you? How are you coming on identifying your audience and their pain points?

About Me draft and making the page

This is my draft for my About Me page for this blog:

I grew up on the mission field. When I was 13, God opened the doors and my Dad got to fulfill his life-long calling to be a missionary. It didn't take me long to feel the call on my life, as well. I knew this was where I was supposed to be. Now, it took me quite a bit longer to realize it. I returned to the States for college, and also on furlough both before and after college. I learned what missionary kids often discover, that I didn't quite fit. It worries me as I take over the communications for my parents. Thankfully, God has led me to several blogs and mailing lists about marketing. However, they are written for secular marketers, not foreign missionaries. So I first re-write their articles,seeking what the Bible has to say on the subject. Then I have to apply it. Then I will try to post a follow-up as to what I have confirmed. God willing and internet cooperating, I will be able to post once a week. I pray this will help you as you face the same challenges of communicating via the new technology from your fields. Also, check out my experiment so far: our Facebook page. www.facebook.com/ChowningAmazon/ I pray that God be able to take my meager attempts and encourage you to create your own.

God bless you, each and every one.

 I wrote it on my tablet, and then logged in to blogger via the web browser on my tablet to post it. It took quite a while.

Once the draft was posted, I turned off my tablet and logged in on our computer. From there, I was able to find the sidebar and where it said "Page."

Once that opened, I was able to click "Create Page." I copied the blog post and pasted it to the page editor. There, I was able to correct the links, linking to our Facebook page, and add my favorite photo.

Next adventure will be to figure out where it is supposed to be! But at least I have posted it.